Got Legit Milk?

By Jason W. M. Ellsworth

First it was the Mayo Wars, and now we have the Milk Wars!

“If milk comes from a plant, can you still call it milk?” It’s the opening line of a New York Times article in which the dairy industry’s answer is an unequivocal no. The US dairy industry is pressuring congress and the F.D.A. to ban plant-based products such almondmilk or soymilk from using the label “milk.” For many of us, whether or not the carton says “milk” may seem arbitrary. However there is much to be lost, and learned, in this classification war. Examining the surrounding discourse reveals what is at stake for each side and how these types of delegitimizing tactics can have significant consequences in the real world.

So what exactly is “milk” and who decides? In the US, the decision rests largely with the FDA who currently states milk is “obtained by the complete milking of one or more healthy cows”. The new definition proposed by lobbyists will now include milk from other hooved animals such as sheep and goats, yet exclude anything from plants. Continue reading “Got Legit Milk?”

Manufacturing Fast Food Founders

By Jason W. M. Ellsworth

Who founded McDonalds? The film, The Founder, tells the history of Ray Kroc as the founder of McDonald’s. It even opens, like many other Hollywood biographical films, with a simple set of words written in white letters set to a black backdrop — “based on a true story.” But, not everyone agrees that the credit should go to Kroc. The film’s title and focus on him gives the impression of a simple enough story, but, as the study of religion demonstrates, origins and founder narratives are usually highly contested with much at stake.

The Founder stars Michael Keaton as Ray Kroc, a traveling milkshake appliance salesman in the 1950s. Unsuccessfully pedaling machines one at a time to various drive up diners, Kroc is curious about one restaurant in California requesting eight of the appliances. When Kroc arrives, he finds a well-oiled diner that runs like a Ford assembly line, one where every burger is consistently of the highest-quality and served lightning quick — “orders ready in 30 seconds, not 30 minutes.” Mac and Dick McDonald are the architects of this highly stream-lined kitchen where no stone is left unturned in the name of efficiency. They originally opened their first McDonald’s BBQ in 1940, and then reopened their newly improved McDonald’s in 1948. Continue reading “Manufacturing Fast Food Founders”

Is Tom Brady Vegan, Vegetarian, or Just Another Ominvore?

By Jason W. M. Ellsworth

After the New England Patriots’ astonishing comeback win last Sunday in Super Bowl LI, one question remains- how does Tom Brady do it? Despite being the oldest starting quarterback in the game, he continues to stay at the top of the league. His practice regime was summed up in a recent article “In Better Shape Than Ever at Age 39: Here’s How Tom Brady Does It.” It details Brady’s predominately plant-based diet and has sparked strident debates over how to label him and his eating habits:

For most of the year, Brady is a vegan. In the cold winter months, he adds some lean meat to his diet. A typical day’s menu this time of year might include a breakfast smoothie—made with almond milk, a scoop of protein, seeds, nuts and a banana—a midmorning homemade protein bar, sliced up chicken breast on a salad with whole grains and legumes for lunch, a second smoothie as a snack and a dinner of quinoa with greens.

Prominent animal rights activist, author, and the President of Farm Sanctuary Gene Baur shared this in a post on Facebook:

Continue reading “Is Tom Brady Vegan, Vegetarian, or Just Another Ominvore?”