“On the Spot” backs members of Culture on the Edge into a corner to talk about their backgrounds, their ongoing work, and what might be gained by an alternative understanding of how identity works.
1. When people ask what you study, what do you tell them?
This is a fun question for me as a scholar and an advisor. Usually I tell people that I study “the anthropology of scriptures.” And as I tell students of religion preparing for job interviews, the response to the original question isn’t designed to satisfy so much as it is to peak the asker’s curiosity. I like to turn a point of information into a point of interest by pairing something presumably familiar (e.g. scriptures) with something presumably strange (e.g. anthropology). And in so doing, I hope to have provided an answer that is interesting enough that I’m granted the chance to elaborate.
If I’m successful at this, then I get to say how I’m interested in how and why some of the cultural texts people read also appear to read them back. We know people and social interests are at work in creating these media, yet we are also aware of instances where people relate to texts in and of themselves. What’s up with that? Quite a lot actually…. Continue reading “On the Spot with Richard Newton”
During the Super Bowl, RAM Trucks debuted a controversial truck commercial splicing images of Americana with a sermon excerpt from slain Civil Rights leader, Dr. Martin Luther King, Jr.
After outrage gave way to discourse, cultural critics were quick to point to the irony of Dodge’s signification. In the originating sermon, “The Drum Major’s Instinct,” King critiques self-interested pursuits that hinder people’s ability to see the value in others. He literally calls out Americans who ride in expensive “Chrysler” vehicles for the ego trip. NB: FiatChrysler Automobiles is the parent company of RAM.
To make the point, the left-leaning magazine Current Affairs re-edited the commercial with an audio excerpt from the same sermon that they believe to be more indicative of King’s message. Continue reading “On Kings and Trump Cards”
As we have repeatedly argued at this site, how we classify acts tells us much about the world we are trying to create. And among those telling acts of identification are choices to see something as evidence of a widespread structural issue in which many of us are all implicated or, instead, as the unpredictable result of a lone actor with impenetrable motives. We’ve seen debates on this before, of course, and, in light of the mass murder of nine black parishioners at the Emanuel African Methodist Episcopal Church in Charleston, SC, just two evenings ago, by a white suspect who is now in custody, well…, we’re seeing this debate take place again. Continue reading “Finding the Frames”