Maybe you’ve seen the commercial for the new Cadillac ELR…? It’s been understandably lambasted for the way it relies on “American Dream” rhetoric to sell a car. Everyman actor Neal McDonough is obnoxiously smug, and the appeal to what makes America great resorts to downright icky sanctimony and casual insults about what “other countries” are like. We are strong-willed and hardworking and awesome in every way. They flounce around with long vacations and a devil-may-care work/life balance that prioritizes cafés. Yeah, it’s pretty bad. Continue reading “Advertising the American Dream”
A Peer Reviewed Blog