Have you heard of Nestlé’s new product “Resource”? With bottled water a competitive $11.8 billion international industry in 2012 alone, it makes sense that suppliers will work very hard to dress up their products to give them any advantage in the marketplace. Keeping in mind that they’re selling water, they’re doing this by dressing it down: its simpler, more authentic, and there’s green, yellow and blue on the label. “Resource” is so natural, in fact, that you can see right through it, like there’s nothing there. Maybe that’s because they use 50% less plastic in the bottles. How much purer can it get? Continue reading “But Which is Hip to Drink?”
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