During the Super Bowl, RAM Trucks debuted a controversial truck commercial splicing images of Americana with a sermon excerpt from slain Civil Rights leader, Dr. Martin Luther King, Jr.
After outrage gave way to discourse, cultural critics were quick to point to the irony of Dodge’s signification. In the originating sermon, “The Drum Major’s Instinct,” King critiques self-interested pursuits that hinder people’s ability to see the value in others. He literally calls out Americans who ride in expensive “Chrysler” vehicles for the ego trip. NB: FiatChrysler Automobiles is the parent company of RAM.
To make the point, the left-leaning magazine Current Affairs re-edited the commercial with an audio excerpt from the same sermon that they believe to be more indicative of King’s message. Continue reading “On Kings and Trump Cards”
At Culture on the Edge, we’d like to think that one of our strengths is our academic diversity. While many from our original group have come from some area of the study of religion, we have a variety of areas of specialization — from Greece, to India, to the United States, from ancient history, academic discourse, and gender, to religious identifications, music, and literature. These many areas of specialization have prompted challenging and constructive conversations as we have grappled with issues in the study of identification. As we welcomed guest bloggers aboard (in what we’ve called “Chapter 2” of the blog), we’ve seen even more new perspectives added to this ongoing and ever-evolving study. Continue reading “The Next Chapter of Culture on the Edge: New Collaborations”
Image credit: “Celebrating St. Patrick’s Day at Tralee Co Kerry” by Godo Godaj (CC-BY-2.0) via Flickr, quote and background added.