Selling Diversity, Unity & Social Justice – Part II


Social Justice for Sale (
Part I of Selling Diversity, Unity & Social Justice) addressed how recent advertisements from companies like Coca-Cola, Nike and Gillette promote varying aspects of social responsibility via campaigns of unity, diversity, and social justice. Is this the dawn of the ethical corporation? Is this about changing minds and perceptions to create unity? Do these campaigns challenge the system or is this just about maintaining a status quo?

(To read the first half of the series click here for Part I)

Selling Diversity, Unity & Social Justice Part II:
The Hidden Costs of Super Commercials of Unity & Social Justice

Since that Coca-Cola hilltop commercial first played 50 years ago, the image of inclusivity the brand portrays today is salient as ever. Yet, the company is accused of dehydrating communities around the world of one of the most vital resources: water ( In Town With Little Water, Coca-Cola Is Everywhere. So Is Diabetes). Greenpeace notes that Coca-Cola, PepsiCo, and Nestlé were found to be the worst plastic polluters worldwide in global cleanups and brand audits. The company is also charged with violating workers’ rights in a number of countries such as Columbia, Turkey, Guatemala and Russia (Coca-Cola: Drinking the World Dry). Who are they really including in their messages of “unity and positivity?”

Continue reading “Selling Diversity, Unity & Social Justice – Part II”

Selling Diversity, Unity & Social Justice – Part I

 

Just before the Star-Spangled Banner ceremonially started Super Bowl LIII in Atlanta, a minute long commercial with a message of “unity and positivity” kicked off one of the most commercialized events on the planet. No, the NFL did not welcome back Colin Kaepernick. And PETA did not join forces with Tom Brady to promote veganism (is Tom Brady even vegan?). Rather, Atlanta hometown sweetheart Coca-Cola was promoting diversity and inclusion in their Warhol inspired advert “A Coke is A Coke.” The company is purported to be rolling out the red carpet for everyone, including rival Pepsi. As other companies like Nike and Gillette join the social justice crusade with their own campaigns, is this the dawn of the ethical corporation? But, is this really about changing minds and perceptions to create unity?

Selling Diversity, Unity & Social Justice Part I:
Social Justice For Sale

Continue reading “Selling Diversity, Unity & Social Justice – Part I”

The Next Chapter of Culture on the Edge: New Collaborations

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At Culture on the Edge, we’d like to think that one of our strengths is our academic diversity. While many from our original group have come from some area of the study of religion, we have a variety of areas of specialization — from Greece, to India, to the United States, from ancient history, academic discourse, and gender, to religious identifications, music, and literature. These many areas of specialization have prompted challenging and constructive conversations as we have grappled with issues in the study of identification. As we welcomed guest bloggers aboard (in what we’ve called “Chapter 2” of the blog), we’ve seen even more new perspectives added to this ongoing and ever-evolving study. Continue reading “The Next Chapter of Culture on the Edge: New Collaborations”

Global Grover, Meet Edward Said

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Being the parent of a toddler has introduced me to all sorts of things I’d never have known about otherwise: how many Legos can be stacked before a tower topples, the sound of a stuffed rabbit singing when I accidentally step on it at 2a.m. (yes, I’ve done it more than once, and yes, it’s just as terrifying as you’d expect), the exact amount of time a paper airplane proves entertaining until it just decidedly doesn’t, the glee inspired by dogs and cats yowling “Jingle Bells,” and…most recently, Global Grover.

I don’t have cable, and I’m just fine leaving well enough alone when it comes to the shows my kid doesn’t know he’s missing until such a time as they become unavoidable. But my own generation was raised on TV, and I don’t have an ultra cynical take on it… and I do remember fondly the old standbys, namely Mr. Rogers’ Neighborhood and Sesame Street. So I just shrug when, despite best efforts, certain things just slip into my child’s consciousness. He’s only just two, and he already sings the melody and words from the Elmo’s World theme song, for crying out loud. Resistance is futile. Continue reading “Global Grover, Meet Edward Said”