In honor of Don Draper’s departure from our TV screens last night I thought I’d share a piece of advertising that makes evident that it’s not the words you use but how you say them. Continue reading “Words We Choose From a List”
Tonight is the series end to Mad Men, the story of the early years of Madison Avenue ad men (and women). When last we saw him, the protagonist, Don, had given away his car to a young scam artist, offering him a new start, and was seated alone at a bus stop, his belongings in a big paper sack. His ex-wife, Betty, had been diagnosed with lung cancer but was going back to school anyway. His onetime boss and then partner, Roger, was playing an electric organ in their freshly vacated offices while Peggy, once a secretary but now an integral part of the creative team, had rollerskated her way into a new found self-confidence and a new office, armed with some erotic Japanese art.
“Indeed, it will be argued here that nostalgia is a distinctly modern word, an idea dependent on a way of worlding that is distinctive to modernity….”