Social Justice for Sale (Part I of Selling Diversity, Unity & Social Justice) addressed how recent advertisements from companies like Coca-Cola, Nike and Gillette promote varying aspects of social responsibility via campaigns of unity, diversity, and social justice. Is this the dawn of the ethical corporation? Is this about changing minds and perceptions to create unity? Do these campaigns challenge the system or is this just about maintaining a status quo?
(To read the first half of the series click here for Part I)
Selling Diversity, Unity & Social Justice Part II:
The Hidden Costs of Super Commercials of Unity & Social Justice
Since that Coca-Cola hilltop commercial first played 50 years ago, the image of inclusivity the brand portrays today is salient as ever. Yet, the company is accused of dehydrating communities around the world of one of the most vital resources: water ( In Town With Little Water, Coca-Cola Is Everywhere. So Is Diabetes). Greenpeace notes that Coca-Cola, PepsiCo, and Nestlé were found to be the worst plastic polluters worldwide in global cleanups and brand audits. The company is also charged with violating workers’ rights in a number of countries such as Columbia, Turkey, Guatemala and Russia (Coca-Cola: Drinking the World Dry). Who are they really including in their messages of “unity and positivity?”
Continue reading “Selling Diversity, Unity & Social Justice – Part II”