An Idaho company has demonstrated the marketing power of a little religious studies knowledge, producing Jihawg Ammo, which is coated in pork-infused paint. The company asserts, “With Jihawg Ammo, you don’t just kill an Islamist terrorist, you also send him to hell. That should give would-be martyrs something to think about before they launch an attack.” The company tags the product “Peace through pork” because it “promotes peace through the natural deterrence of pork infused ballistic coating.” Continue reading “Marketing and Competing Essentialisms”
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