Photo credit: NPR
A recent NPR story by author Maureen Pao tells of a sort of bait and switch going on with some of the world’s most famous consumer products, the branding strategies of which are tied to national identity. Did you know that Levi’s jeans are now no longer manufactured in San Francisco (nor even the United States), or that Stoli Vodka is now not “Russian” at all, but is produced in Latvia? Even the iconic body style of the original Volkswagen Beetle was last produced in Mexico. Additionally noteworthy to Pao was the decision to move the production of Britain’s famous condiment, HP sauce, to the Netherlands, something likened to “selling the family’s silver.” Continue reading “Hitler’s Ride”