Manufacturing Fast Food Founders

By Jason W. M. Ellsworth

Who founded McDonalds? The film, The Founder, tells the history of Ray Kroc as the founder of McDonald’s. It even opens, like many other Hollywood biographical films, with a simple set of words written in white letters set to a black backdrop — “based on a true story.” But, not everyone agrees that the credit should go to Kroc. The film’s title and focus on him gives the impression of a simple enough story, but, as the study of religion demonstrates, origins and founder narratives are usually highly contested with much at stake.

The Founder stars Michael Keaton as Ray Kroc, a traveling milkshake appliance salesman in the 1950s. Unsuccessfully pedaling machines one at a time to various drive up diners, Kroc is curious about one restaurant in California requesting eight of the appliances. When Kroc arrives, he finds a well-oiled diner that runs like a Ford assembly line, one where every burger is consistently of the highest-quality and served lightning quick — “orders ready in 30 seconds, not 30 minutes.” Mac and Dick McDonald are the architects of this highly stream-lined kitchen where no stone is left unturned in the name of efficiency. They originally opened their first McDonald’s BBQ in 1940, and then reopened their newly improved McDonald’s in 1948. Continue reading “Manufacturing Fast Food Founders”

What About Bob?

bigboy“You have to admit, this is exactly what America would utilize cloning technology for.”

So said a food tester about Burger King, one of the major fast food chains in the US, which has recently introduced a new burger, the Big King, which is suspiciously like the Big Mac at McDonald’s — see for yourself. Continue reading “What About Bob?”