During the Super Bowl, RAM Trucks debuted a controversial truck commercial splicing images of Americana with a sermon excerpt from slain Civil Rights leader, Dr. Martin Luther King, Jr.
After outrage gave way to discourse, cultural critics were quick to point to the irony of Dodge’s signification. In the originating sermon, “The Drum Major’s Instinct,” King critiques self-interested pursuits that hinder people’s ability to see the value in others. He literally calls out Americans who ride in expensive “Chrysler” vehicles for the ego trip. NB: FiatChrysler Automobiles is the parent company of RAM.
To make the point, the left-leaning magazine Current Affairs re-edited the commercial with an audio excerpt from the same sermon that they believe to be more indicative of King’s message. Continue reading “On Kings and Trump Cards”
(Photo: The North American Association for the Study of Religion)
Some of us here at Culture on the Edge are prepping for The North American Association for the Study of Religion (NAASR) annual meeting that kicks off tomorrow. Part of the meeting is dedicated to “The Things We Study When We Study Religion.” Three sets of panels address what counts as data and how that data is handled — specifically tackling the objects, subjects, and the role scholars in our scholarship (find more info on the NAASR site). At the same time, here on the blog we’ve been reading Rogers Brubaker’s trans: Gender and Race in an Age of Unsettled Identities. In light of the topics being addressed at NAASR, there’s a quote from Brubaker that I find to be relevant and worth mulling over:
“Yet recourse to objectivist language is not simply strategic; it also reflects the deep appeal of essentialist understandings of identity outside the academy. Objectivism is further nourished by the cultural authority of biomedical science.”
While Brubaker goes on to discuss biological research in the study of transgender identity, the above quote is rather apt and quite useful in the broader scope of identity studies as well. Though, there may also be a need to address the essentialist notions of identity that are taken for granted within the academy itself and how authority itself is constituted. In recognizing how authority is constructed it can help remind us to be cognizant of the power that resides in making identity claims to begin with, essentialist claims that nourish objectivism, often taking on a life of their own adding to a broader objectivist language, both inside and outside the academy.
This week the members of Culture on the Edge will meet to discuss the first of two books that we’re looking at this semester: Rogers Brubaker‘s recent book, trans.
We’re using Zoom, for video conferencing, and so you may see a few posts in the future revolving around what we come up with. And if you’ve read it, let us know what you think — Chpt 2, our peer review blog, is always looking for new voices.