Tidying Up Books and other Cultural Essentialisms

During last year’s Gilmore Girls: A Year in the Life revival on Netflix, I kept hearing viewers basking in acknowledgment of a reference lost on me. In the scene, a wealthy and recently-widowed WASP declutters her mansion while wearing uncharacteristically casual clothes. The woman is in crisis and ready to make a change. She marshals some hired help to move large objects in her mansion while she scrutinizes the smaller items.

At one point she says, “If it brings you joy, you keep it. If it doesn’t, out it goes.”

A gif of Emily Gilmore saying, "If it brings you joy, you keep it. If it doesn't, out it goes.", while she declutters her mansion. This is a clip from the Netflix revival of Gilmore Girls.

Now I finally get it… Continue reading “Tidying Up Books and other Cultural Essentialisms”

Gotta Sell Somebody

Russell McCutcheon was nice enough to pass along this commercial to me, knowing I’d be interested because of my recent post about the ad on which it is based. It offers a response to Cadillac’s unapologetic praise of American consumerism…and it’s brought to you by Ford Motor Co. Yep, Ford!  The same company who’s “Built Ford Tough” campaigns are hardly trying to get customers to imagine a more eco-friendly future, instead offering us the likes of Toby Keith (the very same “Angry American” who found a crass way of suggesting the “American way” is pummeling the country’s enemies) out-muscling two other trucks: Continue reading “Gotta Sell Somebody”