A Peer Reviewed Blog
Today is Memorial Day in the U.S. — a federal holiday marking a time to remember the past sacrifices of members of the armed forces.
In many cases, of course, “sacrifice” is a euphemism for death.
But it’s also a day that marks blockbuster sales — “half-off tops and shorts!” Continue reading “Business as Usual”
I’ve always been fascinated by those birthday cards that offer a little personalized nostalgia for yesteryear to our elderly loved ones who are able to tell us stories about “back in the day when…” I’m talking specifically about the cards that you typically see in gas stations and Cracker Barrels, the ones that try to give a societal snapshot from the day someone was born. They remind my father (born in 1942), for example, that the hit single on the day of his birth was Bing Crosby’s “White Christmas” (it had recently overtaken “[I’ve Got a Gal in] Kalamazoo”) and that gas back then cost only 19 cents a gallon. For that matter, the 19-cent gas would have fueled a new car that someone could buy for just over a thousand bucks. And so on. Continue reading “The Way We Were…?”
Have you heard of Nestlé’s new product “Resource”? With bottled water a competitive $11.8 billion international industry in 2012 alone, it makes sense that suppliers will work very hard to dress up their products to give them any advantage in the marketplace. Keeping in mind that they’re selling water, they’re doing this by dressing it down: its simpler, more authentic, and there’s green, yellow and blue on the label. “Resource” is so natural, in fact, that you can see right through it, like there’s nothing there. Maybe that’s because they use 50% less plastic in the bottles. How much purer can it get? Continue reading “But Which is Hip to Drink?”