Brand Loyalty

Picture 1Have you heard of the parody of the 1960s “Peter and Jane” readers for kids, and how Penguin UK has threatened a lawsuit unless the author and small publisher “pulp” the books?

No? Then come up to speed with this article. Continue reading “Brand Loyalty”

Strategic Religion

kopimiPeople involved in Kopimi, a movement promoting the free exchange of information and file sharing over the web (in opposition to anti-piracy and copyright regulations), have begun the process of registering as a religion in Russia. Their strategy is to use the special protections in Russia for religious sentiments (which recently went into effect following the Pussy Riot episode last year) to challenge anti-piracy regulations. Their argument is that the anti-piracy laws contradict their belief that “the process of exchanging data is sacred.” This is not the first time the Kopimi movement has worked to become a religion, as it is recognized in Sweden as Kopimistsamfundet. Continue reading “Strategic Religion”