Marketing the Authentic Taco

As I drive through my home city looking for a place to eat lunch, I feel overwhelmed by advertising that offers what seems to be an endless array of food options. Do I want fresh and healthy or fast and fried? How about vegetarian, seafood, gluten free, halal, burgers, pub food, buffet, Chinese, fine dining, Indian, local, or organic? While my options seem endless, there is one type of food that seems to be available on every street ­‑ “authentic.” And with so many selling it, how does one differentiate between the inauthentic and the authentic? Continue reading “Marketing the Authentic Taco”

Because YOU’RE an early adopter…

I recently walked past a bus shelter displaying an advert for new flavours of Diet Coke — Feisty Cherry and Exotic Mango — bearing the exhortation “because you’re an early adopter.”

This tickled my inner Marxist.  Maybe I’ve been watching too much Mad Men of late, but I couldn’t help thinking what brilliant advertising this was. Setting aside the fact that Cherry Coke was introduced in 1985 – and what exactly it is that makes this variant “feisty” –  who cares what the product is? YOU should purchase it, because YOU are a trend-setter! YOUR patterns of consumption are so much more on point than others, who admire YOU so much they’ll want to emulate YOU. We, YOUR friends at Coca Cola, want YOU to be a key element in the dissemination of this product. Because YOU are special. Because YOU have a valuable ability to recognize what will be popular before it’s popular. Because YOU are an early adopter. Continue reading “Because YOU’RE an early adopter…”

E Pluribus Pluribus

On Friday, May 19, 2017, the mayor of New Orleans delivered a speech on US Civil War monuments that many on the political left have are heralding — a speech that happened the same day that the above statue of Gen. Robert E. Lee was removed. Continue reading “E Pluribus Pluribus”

On Objects of Knowledge


A book that the members of Culture on the Edge
recently read and discussed.

Learn more about Habeas Viscus.

(See more by the artist)

Debating “The System”

Debate

I was one of “those” debate kids in high school whose weekends were spent at debate tournaments — and yes, I carried a ridiculous briefcase, spoke too fast, and owned a dress suit. In other words, I was livin’ the life.

So you can perhaps imagine my interest at a recent Radiolab episode that not only featured the story of a debate team, but of a debater who got his start in Kansas City, where I happen to live. This debate team performed a very unlikely act: in the final round of the national tournament, these underdogs reversed the customs of debate, and in so doing redefined what it means to engage not just in debate, but in persuasive discourse about their own and others’ identities. Continue reading “Debating “The System””

Competing Discourses on Life and Death

morgue-pic-rex-912685637

According to this news story from a few years ago, a “living” man from Ohio was legally ruled “dead”:

A US man declared dead after he disappeared nearly three decades ago cannot now be declared officially alive, though he has returned home and is in good health, a judge has ruled.

Donald Miller of Ohio left behind a wife, two children and significant debt when he fled his home in 1986.

He was declared legally dead in 1994, then re-emerged in 2005 and attempted to apply for a driving license.

A judge this week found death rulings cannot be overturned after three years.

Judge Allan Davis handed down the ruling in Hancock County, Ohio, probate court on Monday, calling it a “strange, strange situation”, according to media reports.

“We’ve got the obvious here. A man sitting in the courtroom, he appears to be in good health,” he said, finding that he was prevented by state law from declaring Mr Miller legally alive.

“I don’t know where that leaves you, but you’re still deceased as far as the law is concerned.”

What we have seems to be a case of competing discourses. If this man went to the hospital, it seems unlikely that the doctors would direct him to the morgue. On the other hand, from the court’s perspective he is dead and thus not eligible to get a driver’s license. Continue reading “Competing Discourses on Life and Death”

The Harm of World Religions

World_religions_ENGWhile discussions of “World Religions” often attempt to encourage appreciation of human diversity, these presentations have become the focus of scholarly critiques because of the harm that they cause. Such presentations appear to provide a clear way of describing the world (as illustrated in the map above), but the assumptions behind them often serve to promote European dominance that people present as simple descriptions. A recent animated presentation on Business Insider illustrating the spread of the five major world religions becomes the object of a range of critiques. Continue reading “The Harm of World Religions”

How Old is That?

fossil2

The following is a brief excerpt from my own Introduction to the soon-to-be published collection of essays, Fabricating Origins, from the Working With Culture on the Edge book series.

Among the assorted knick-knacks that line my office’s shelves — ranging from such relics as photos of friends and family or gifts I’ve accumulated over the years to a selection of tattered romance novels shelved long ago among my books by mischievous students — is a nicely matted and framed “fossil” of Knightia, a long extinct genus of small boney North American freshwater fish, dating to more than 35 million years ago (or what scientists know as the Eocene epoch), and which was recovered from the well-known (to fossil hunters, at least) Green River Formation in southwestern Wyoming. I bought it one summer, heavy wooden frame and all, about ten years ago in a gift shop in downtown Iowa City, Iowa, at the same time that I purchased for my Department’s library a number of other artifacts, such as the stereotypical dancing Shiva statue and the Thai-styled bust of Buddha, complete with its intricately carved curls. I never anticipated writing about my framed piece of sedimentary rock, though I have often used it in classes to illustrate a point or two about discourses on origins; I now realize that this rock might have some uses outside of the classroom. Continue reading “How Old is That?”