The meaning of words, even entire texts, reflect our expectations of them and our assumptions of their context. This point is apparent in the Argentine soccer ad that uses quotes from Donald Trump to hype the national team’s trip to the United States. If you missed this brilliant appropriation, take a look below.
Continue reading “Expected Meanings”
In honor of Don Draper’s departure from our TV screens last night I thought I’d share a piece of advertising that makes evident that it’s not the words you use but how you say them. Continue reading “Words We Choose From a List”
Have you heard of the parody of the 1960s “Peter and Jane” readers for kids, and how Penguin UK has threatened a lawsuit unless the author and small publisher “pulp” the books?
No? Then come up to speed with this article. Continue reading “Brand Loyalty”