Selling Diversity, Unity & Social Justice – Part II


Social Justice for Sale (
Part I of Selling Diversity, Unity & Social Justice) addressed how recent advertisements from companies like Coca-Cola, Nike and Gillette promote varying aspects of social responsibility via campaigns of unity, diversity, and social justice. Is this the dawn of the ethical corporation? Is this about changing minds and perceptions to create unity? Do these campaigns challenge the system or is this just about maintaining a status quo?

(To read the first half of the series click here for Part I)

Selling Diversity, Unity & Social Justice Part II:
The Hidden Costs of Super Commercials of Unity & Social Justice

Since that Coca-Cola hilltop commercial first played 50 years ago, the image of inclusivity the brand portrays today is salient as ever. Yet, the company is accused of dehydrating communities around the world of one of the most vital resources: water ( In Town With Little Water, Coca-Cola Is Everywhere. So Is Diabetes). Greenpeace notes that Coca-Cola, PepsiCo, and Nestlé were found to be the worst plastic polluters worldwide in global cleanups and brand audits. The company is also charged with violating workers’ rights in a number of countries such as Columbia, Turkey, Guatemala and Russia (Coca-Cola: Drinking the World Dry). Who are they really including in their messages of “unity and positivity?”

Continue reading “Selling Diversity, Unity & Social Justice – Part II”

Selling Diversity, Unity & Social Justice – Part I

 

Just before the Star-Spangled Banner ceremonially started Super Bowl LIII in Atlanta, a minute long commercial with a message of “unity and positivity” kicked off one of the most commercialized events on the planet. No, the NFL did not welcome back Colin Kaepernick. And PETA did not join forces with Tom Brady to promote veganism (is Tom Brady even vegan?). Rather, Atlanta hometown sweetheart Coca-Cola was promoting diversity and inclusion in their Warhol inspired advert “A Coke is A Coke.” The company is purported to be rolling out the red carpet for everyone, including rival Pepsi. As other companies like Nike and Gillette join the social justice crusade with their own campaigns, is this the dawn of the ethical corporation? But, is this really about changing minds and perceptions to create unity?

Selling Diversity, Unity & Social Justice Part I:
Social Justice For Sale

Continue reading “Selling Diversity, Unity & Social Justice – Part I”

A Slap in Which Face?

Ayaan-Hirsi-AliHave you followed the controversy at Bandeis University over its invitation of Ayaan Hirsi Ali (the former Dutch parliamentarian and outspoken critic of, for example, what she sees as the mistreatment of women in Islam or Islam’s role in Europe) to receive an honorary degree this year? Continue reading “A Slap in Which Face?”

The Complexities of Justice

Midway through the Sprinlesliesmithindiag semester of 2013, Leslie Dorrough Smith (on the right of the photo) accompanied a group of undergraduate students from Avila University to a variety of cities in India, including Delhi, Agra, and Jaipur. The study abroad course in which the students were enrolled focused on issues of social justice. Read a post by Leslie here, discussing how, when some people (e.g., North Americans) travel to such locales, they report witnessing exploitation all around (such as the women Leslie reports who would let tourists hold their children for a picture–but for a fee). “We only see it as exploitation,” Leslie concludes, “because we have the luxury of doing so, to put it simply.”