Keep Your Stick on the Ice

Picture 6Each New Year’s day, since 2008, two National Hockey League teams face-off — as they say — in an outdoor game that’s called the Winter Classic. This year, the first to include a Canadian team (another older but more infrequently played series, called The Heritage Classic, has pitted two Canadian teams against each other), was between the Detroit Red Wings and the Toronto Maple Leafs. The Leafs won 3-2 in a shoot-out after the overtime sessions didn’t decide it. (Go Leafs.)

The thing that’s interesting about this game is the way that it quite successfully markets nostalgia, such as the custom-made vintage uniforms they all wear and the “old timers” game between long retired NHL players that’s also part of the weekend’s activities — a point nicely identified by a friend on Facebook during the game, who noted the wonderful contradiction between the old school “leather” look of the goalie pads and gloves but the modern high-tech helmets and visors the players were all still wearing. Continue reading “Keep Your Stick on the Ice”