Home Is Where We’re Not

A cover of a book called

One of our department’s former students just published a collection of her poems and, reading it the other night, one in particular caught my attention for the way it so nicely, so succinctly, captured the role alienation and nostalgia play in acts of identification.

A poem about Geography

I don’t think I need much commentary here, other than to say that distance brings things into a new perspective, helping us to edit, select, focus, and, yes, overlook and even forget…, such that our idea of home is the result of finding ourselves elsewhere and identity is the product of discovering what we’re not.

Dorothy tapping her heels together told us as much.

On Privileges that are Not Universally Shared

The definition of the word privilege in a dictionaryAnyone who knows me knows that I walk my dog early each morning — lately I’m regularly going to a nearby park where, well, Izzy goes regularly as well. But every now and then I change it up a little — variety is the spice of life and all that — and so I park here and we walk there or park over there and then we walk here. Sometimes I park in one of the lots but other times I pull over off the small loop of a road and park on the grassy shoulder. Continue reading “On Privileges that are Not Universally Shared”

“But When it Comes to Investing…”

Did you ever see this Prudential ad from a couple years back? It features some fun footage from the Candid Camera TV show, back in 1962.

What’s so interesting about the ad is not the basic lesson in sociology — though it’s pretty good, I admit — but the punchline at the end. For the company is literally banking on the fact that it is indeed human nature to follow others despite the closing’s apparent message to the contrary. For the whole point of advertising is to sway the public’s opinions and actions — whether it’s to get us to take off our hats or give our money to this as opposed to that investment firm.

They’re hoping that, when it comes to investing, you’re no different from those poor guys on the elevator — you know, the ones who no doubt felt like they chose to turn around. Coz if you’re the only one — the truly lone wolf, the rugged individual — who opts to go with Prudential, well…, that doesn’t help them, now does it.

Given his interest in understanding myth as something that carries two messages, one smuggled in by the other and which might even contradict the other, I think Roland Barthes would have appreciated this ad.

A chart representing semiology