What’s in a Name?

mDelBarco-d3b0bd43c1615d79f7475b9e1c10b2bcacd6edc1-s6-c30National Public Radio in the U.S. has a well-known correspondent named Mandalit del Barco — recently (and humorously) voted the best name in public radio. Her name is so well known to NPR listeners that the guys at “Car Talk,” a call-in car repair show, parody it — among the many other fictitious people who staff their show — in their closing credits, thanking their “inventory manager, Mandalit del Barcode.”

But what I find interesting is how she says her own name and what it says about our commonsense view of language and identity. Continue reading “What’s in a Name?”

Are You Buying It?

Picture 11In the post-game commentary about how terribly author Reza Aslan was treated in that online FOX News interview, in the rush by scholars of religion on Facebook to identify with a misunderstood scholar just trying to do his job, and in the backlash now coming out against the way that he authorized himself by trotting out his degrees, one thing seems to be lost: this was a great moment for global capitalism. After all, a book tour (not the thing most scholars ever set out upon, by the way) is designed to do nothing else but sell, and so the interview was just one more moment in a marketing plan. I’m not criticizing it, since many of us have books we hope to sell, but suggesting that we’ve missed the point if we fail to remember that publicity is all both sides in that dance are going for (either to sell more ads on TV or the web or more books on amazon.com). Continue reading “Are You Buying It?”