Like others who may read this, I’m old enough to remember when toast suddenly popped up when it was done; if the springs were not calibrated properly, then the crisp, warm bread might launch into the air and maybe even fly across the breakfast table, like a man shot from a circus cannon. But not anymore, for at least upscale toasters now lower and raise the bread in a slow, deliberate manner when you push a button, taking a few seconds to accomplish automatically what we used to do by hand in a sharp instant.
To put it simply, you wouldn’t name them “Pop Tarts” today, if you came up with a product that only gradually, incrementally emerged from the toaster. The whole point of their early marketing campaigns was that it popped up when it was done.
Ta daaah! Continue reading ““Slowly. Slowly. Against the Beat””
To open the Introduction to my 2003 collection of essays, The Discipline of Religion — a book concerned with, among other things, investigating the links between the invention of and social uses for privacy, on the one hand, and, on the other, the practical, governing role played by the discourse on belief, experience, or faith — I wrote as follows:
it is 1988 and I’m at home, living just outside Toronto, watching a television special on the Olympic torch relay across Canada to Calgary, the host of that year’s winter Olympic Games. I recall seeing a young boy, lucky enough to be selected to carry the torch for his designated distance, running through the crowded street with the torch held out over his head, obviously excited. His father runs alongside with his video camera, matching his son’s pace, documenting the event for posterity. The boy looks at his father, and into the camera, and says, “I can’t wait to get home and see this on TV. ” I recall thinking to myself, “You’re living it now, kid, so why do you have to get home to see it on television?”
This is likely one of the first memories I think I have of an occasion when the intertwined nature of the past, present, and future became apparent to me, i.e., when the present’s continual invention of itself was obvious, via its contrived distance from an imagined past that is no longer here or a hoped for future that has yet to appear. Continue reading “Our Extended Arms”
“When a group of engineers who can see the future meets a team at Goldman Sachs who can see potential…”
So starts a brief online add from a few years ago. If you’ve not seen it, take a look (but click the “Watch this video on YouTube” link, below, since it can’t be embedded). Continue reading “The Future is Now”
I’m testing a theory, if tomorrow’s present is yesterday’s future-not-imagined, then every present justifies its presence by clinging onto a past not considered previously, by which it will then imagine a different future and so on. Continue reading “Which Past Do You Authorize?”