Because YOU’RE an early adopter…

I recently walked past a bus shelter displaying an advert for new flavours of Diet Coke — Feisty Cherry and Exotic Mango — bearing the exhortation “because you’re an early adopter.”

This tickled my inner Marxist.  Maybe I’ve been watching too much Mad Men of late, but I couldn’t help thinking what brilliant advertising this was. Setting aside the fact that Cherry Coke was introduced in 1985 – and what exactly it is that makes this variant “feisty” –  who cares what the product is? YOU should purchase it, because YOU are a trend-setter! YOUR patterns of consumption are so much more on point than others, who admire YOU so much they’ll want to emulate YOU. We, YOUR friends at Coca Cola, want YOU to be a key element in the dissemination of this product. Because YOU are special. Because YOU have a valuable ability to recognize what will be popular before it’s popular. Because YOU are an early adopter. Continue reading “Because YOU’RE an early adopter…”

Answer this question to experience sense of agency

For the past few months, as I make the fifteen-minute walk between my residence and my office in Edinburgh, I have interacted with a particular pedestrian crossing. You know the kind with a button which we are supposed to dutifully press and then wait until the signal (here in the form of a somewhat generic, slim, green, male stick figure) gives us permission to cross the road? Some enterprising individual has taken this ubiquitous element of the Edinburgh cityscape and added their social commentary, in the form of a sticker reading ‘press the button to experience sense of agency.’ And this got me thinking…

Many of the buttons that we are routinely invited to press as we go about our lives — from door close buttons in elevators to office thermostats — don’t actually work, but are artifices serving only to provide that experience of a sense of agency. Indeed, according to the BBC, ‘Edinburgh has roughly 300 traffic junctions of which about 50–60 are junctions where the green man comes on automatically.’ And this is the case in many other cities across the world. These buttons sometimes work, sometimes don’t, never work, work at varying intervals at different times, and so on. Of course, this doesn’t mean that the buttons aren’t ‘working’, but that they are doing a different sort of ‘work’ than what we might first expect. They provide a sense of agency. This is not unlike the ‘work’ done by social surveys. Continue reading “Answer this question to experience sense of agency”

On Kings and Trump Cards

Martin Luther King, Jr. Memorial

During the Super Bowl, RAM Trucks debuted a controversial truck commercial splicing images of Americana with a sermon excerpt from slain Civil Rights leader, Dr. Martin Luther King, Jr.

After outrage gave way to discourse, cultural critics were quick to point to the irony of Dodge’s signification. In the originating sermon, “The Drum Major’s Instinct,” King critiques self-interested pursuits that hinder people’s ability to see the value in others. He literally calls out Americans who ride in expensive “Chrysler” vehicles for the ego trip. NB: FiatChrysler Automobiles is the parent company of RAM.

To make the point,  the left-leaning magazine Current Affairs re-edited the commercial with an audio excerpt from the same sermon that they believe to be more indicative of King’s message. Continue reading “On Kings and Trump Cards”

When You Don’t Look the Part

I brought my car to the dealership recently to have some work done. While the service department — interesting they’re called “service” and not “mechanics,” signaling (or suggesting?) perhaps a higher level of expertise — was working on my car, I started checking out some of the cars in the showroom. As I started eyeing the car I hope to get in a few years, I expected to be interrupted by a salesperson who would come running over to try and sell me on the car. Continue reading “When You Don’t Look the Part”

Are Divisions a Problem?

Emphasizing differences can generate ill-will and even violence, as we have seen (again) with the events in Charlottesville and the responses to it. But constructing differences is a central component of forming identifications and is not necessarily negative. The 1940’s US propaganda film Don’t Be a Sucker rejects discrimination against minorities in America and compares that position to Nazi ideology. While the film presents the creation of divisions as a problem, it also illustrates the positive side of division in a less direct fashion. If you haven’t seen it, it is worth viewing, particularly the first half of the film. Continue reading “Are Divisions a Problem?”

“No Thanks; I’m Good.”

In the Fall of 1980 I was traveling home by bus from my first year as an undergrad, going for a long weekend visit. I was attending Queen’s University, in Kingston, Ontario, partway between Montreal and Toronto, so I changed buses in Toronto to make it home, not far from Niagara Falls.

It was the first time I’d been in the Toronto bus terminal; built in 1931, it consisted of an interior waiting area, where you bought tickets and coffee from a machine, and, as per the above photo, a large outer area where buses pulled in and people lined up.

It was Thanksgiving and, as I recall, there was a throng of people, jostling either to get into lines or through them to yet other lines of their own, all waiting for their ride on a chilly Fall night. Before going away to university I’d lived in a small town — about 21,000 people back then — so being in the big city, on my own, in a crowded bus terminal late at night, was a new experience for me. Continue reading ““No Thanks; I’m Good.””

Repackaging

Have you caught the video that’s making the rounds online these days (it was posted on youtube on January 27, 2017, and it’s  already got over two million hits) : the ad for a Danish broadcaster, in which they ask:

What happens when we “unbox” each other?

Not seen it?

Well then this is your lucky day. Continue reading “Repackaging”

Naming and Erasing

By Stacie Swain

The framing of tragedies by government officials and state actors in the USA and Canada this past week raise questions regarding the boundaries around “victims” and related categories – “perpetrators” or often in modern times, “terrorists” – and how such shifting boundaries are constructed and contested through strategies of naming and erasing. Continue reading “Naming and Erasing”

Immigration and Two Forms of Identification

Recognizing identifications as narrative constructs or fixed identities organizes the world in particular ways that inform the debate over the immigration order that Trump issued last Friday, shutting down admission of refugees for 120 days and banning citizens of 7 predominately Muslim countries from entering the US for 90 days. Certainly, one aspect of the debate hinges on a person’s willingness to generalize an entire nationality as a threat, as some have asserted that everyone from those countries hates the United States, but these two models of identification also serve different functions in different settings.

Continue reading “Immigration and Two Forms of Identification”