Bayart on Strategic Syncretism

The cover of the Illusion of Cultural Identity“While British colonial administrators fabricated ‘Indianness’, Hindu intellectuals were formulating Hinduness by resorting to ‘strategic syncretism’. According to Christophe Jaffrelot, this involved ‘structuring one’s identity in opposition to the Other by assimilating the latter’s prestigious and efficacious cultural characteristics’: ‘The appearance of an exogenous threat awakened in the Hindu majority a feeling of vulnerability, and even an inferiority complex, that justified a reform of Hinduism borrowing from the aggressor its strong points, under the cover of a return to the sources of a prestigious Vedic Golden Age that was largely reinvented but whose “xenology” remained active’.*…  In short, the reinterpretation of India’s ‘Hindu’ past by the nationalists and their instrumentalisation of ‘tradition’ for militant political purposes have for nearly a century sustained a political identity unprecedented in the cultural landscape of the sub-continent, by incorporating foreign representations into Hinduism — e.g., egalitarian individualism, proselytisation, ecclesiastical structures — and by seeking to ‘homogenise in order to create a nation, a society that is characterised by extreme differentiation’.** On the Indian political chessboard, the celebration of a golden Vedic age is a mere fig-leaf concealing modernity, like the versions of African ‘authenticity’ that developed in the wake of the colonial invention of tradition…” (37-38)

* Christophe Jaffrelot, Les Nationalistes hindous (Paris: Presses de la Foundation Nationale des Sciences Politiques, 1993, p. 24, 41).

** Ibid., 83-4.

 [This is one of an ongoing series of posts, quoting from Bayart’s The Illusion of Cultural Identity, that further documents the theoretical basis
on which Culture on the Edge is working.]

On the Spot with Vaia Touna

“On the Spot” backs members of Culture on the Edge into a corner to talk about their backgrounds, their ongoing work, and what might be gained by an alternative understanding of how identity works.

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Q: Vaia, you focused some of your scholarship on ancient Greek texts both before and after beginning to read social theory – could you give us an example of how the theorists you’ve read have affected the way that you now approach these ancient materials?

A: My Masters was on Euripides’ tragedy Hippolytus and the notion of Meden Agan (i.e., moderation) and how it was understood in the 5th century BCE Athens. In order to write my thesis back then, of course, I read a lot of secondary literature and commentaries on the play, heavily descriptive works on the “religion” of the ancient world, and of course how ancients might have thought/felt and the universality of their meanings that (we today presume) stay unalterable in their texts—meanings that modern scholars, with the right tools, will be able to retrieve just like the archaeologists dig up and unearth the past. I did all that in my effort to better understand and recreate that ancient world. This approach to the ancient material has changed once I started reading theorists like Russell McCutcheon, Jonathan Z. Smith, Bruce Lincoln, Michel Foucault, and others; now my data are not just these ancient texts (whether literature, or statues, vases, etc.) but also the commentaries that previously served as my “way into” the ancient world, for I came to realize that the world I was entering was the world and time period of those scholars. Continue reading “On the Spot with Vaia Touna”

We’re All Made Somewhere Else

mug2My wife and a good friend recently went to Waffle House, a favorite of people in the American south since 1955 — both retirees and blue collar workers looking for a cup’a joe as well as late night high school and college partiers looking for some after-hours carbs to offset the evening’s, shall we say, intake. That is, the stools at its counters strike me as populated by a curiously inter-generational mix of people who wear their trucker’s hats ironically and those who wear them just because they do. And although I wasn’t there for breakfast I got a mug out of the deal.

A mug made in China. Continue reading “We’re All Made Somewhere Else”

Comfort Zone

rrr_author-photo_credit_suna-leeWhile listening to the radio on the way home from work the other day I caught an interview with Rachel Renee Russell, author of the bestselling series of adolescent novels, The Dork Diaries — the fictional diaries of a 14 year old girl. What caught my ear was the point at which the interviewer brought up the fact that she is African American while her teenage protagonist is not. Russell replied: Continue reading “Comfort Zone”

Isn’t it Ironic, Don’t You Think?

kumareThis morning on the radio I heard a story, rebroadcast from September 2012, on the recent film “Kumare,” described on its website as “a feature documentary film about the time filmmaker Vikram Gandhi impersonated a fake guru and built a following of real people.” The interviewer on the radio program — Maureen Fiedler, host of “Interfaith Voices,” a program predictably about inter-religious dialogue and mutual understanding — asked the director/star a final question: Continue reading “Isn’t it Ironic, Don’t You Think?”

God of the New Slaves

filepicker_OG2K7IwZSumne2nleOBA_jesus_walks_kanyeIf you are waiting for Jesus’s second coming, today is the day, in the sonic form of Yeezus – Kanye West’s 6th solo album that has everyone talking, criticizing, buzzing, praising, and worshipping. Like the figure Jesus – and many scholars, I might add – Kanye is a master rhetorician (so don’t worry about his lyrics becoming flesh). He takes words, and twists and bends them into pliable strategies that more often than not work well for his market. He commands power and authority – not by virtue of what he claims, confesses, and professes – but rather, by using the pre-packaged power and authority that society has granted to particular words (and ideas) – like slave and god. Social theorist Bruce Lincoln reminds us that things such as authority are not entities unto themselves. Rather, they are effects that have to be authorized in particular ways across time and space. So what’s all the hype about? Continue reading “God of the New Slaves”

But Which is Hip to Drink?

NestleResourceWaterHave you heard of Nestlé’s new product “Resource”? With bottled water a competitive $11.8 billion international industry in 2012 alone, it makes sense that suppliers will work very hard to dress up their products to give them any advantage in the marketplace. Keeping in mind that they’re selling water, they’re doing this by dressing it down: its simpler, more authentic, and there’s green, yellow and blue on the label. “Resource” is so natural, in fact, that you can see right through it, like there’s nothing there. Maybe that’s because they use 50% less plastic in the bottles. How much purer can it get? Continue reading “But Which is Hip to Drink?”

Regulating Significance

Picture 9Perhaps one of the more important articles demonstrating, in a practical situation (the production and sales of so-called Oriental carpets), how discourses on authenticity are ways of managing an otherwise unregulated economy of signification (both meaning and value), is Brian Spooner‘s long but rich essay in Arjun Appadurai’s edited volume, The Social Life of Things: Commodities in Cultural Perspective (Cambridge University Press, 1986: 195-235).

They Just Call it “Food”

authentic signIn a recent exchange between the spoiled, impetuous young King (who, on this occasion, was angered by a disrespectful comment from his uncle) and his far more seasoned, politically powerful grandfather, in season three of the TV series Game of Thrones, viewers heard the following:

Joffrey Baratheon: I am the king! I will punish you.
Tywin Lannister: Any man who must say, “I am the king” is no true king.

The rule of thumb that I would propose is that as soon as we switch from just doing something ourselves to talking about doing it–telling someone else how to do it or comparing the various ways in which it is done–then whatever it was that we were doing is no longer what it’s all about. That this applies doubly when it comes to talking about someone else’s doings, no matter how fair and balanced we think we’re being, cannot be overlooked.

After all, here in Alabama people just call it “food” and eat it.