Expected Meanings

164281467_0fa7216091_zThe meaning of words, even entire texts, reflect our expectations of them and our assumptions of their context. This point is apparent in the Argentine soccer ad that uses quotes from Donald Trump to hype the national team’s trip to the United States. If you missed this brilliant appropriation, take a look below.

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The Last Word

brenda-wood-goes-inIf you’re in North America, at least, you can’t help but know that the Superbowl was last weekend — an annual celebration of football, yes, but also consumerism, since unveiling new and expensive-to-produce commercials has become part of its broadcast tradition.

This year Coke premiered an add in which “America the Beautiful” was sung in a variety of languages, while showing images of people who don’t look like you’re taken-for-granted white-bread citizens, and (predictably?) many who occupy various positions on the political right responded with varying degrees of outrage, demanding, for instance, that the song be sung “in American” — kind’a like saying “if the King James version was good enough for Jesus then it’s good enough for me.” Continue reading “The Last Word”

It’s All a Game of Inches

firstdownIt’s always fascinated me how carefully the referees measure a close first down in American football. “It’s a game of inches,” they say, since inches matter when you’ve advanced almost ten yards, but not quite. But that’s not the best part. Continue reading “It’s All a Game of Inches”